Marketing is an efficient way to connect with customers, whether they’re down the street or across the globe. Marketing can mobilize an existing audience, build an engaged community, and create new revenue streams that drive consistent growth. Whether you’re reaching people with social media, email, or a highly optimized website, effective marketing can really be…

Billable hours are the flip phones of the accounting world. They served their purpose but are at least 10 years outdated and should only be used as a backup or last resort. Let me explain: The future of the accounting profession will be predicated by three concepts: Proactive Guidance Technology Driven Value Focused Proactive Guidance…

Loans are a debt option that provide up front capital, and when used appropriately can be a great way to break up large purchases into palatable monthly installments. When used incorrectly, these same loans can quickly add up, like a mountain without a peak. First you will want to speak with a knowledgeable bank partner…

Whether self-aware of it or not, most entrepreneurs feel entitled to every dollar the business owns. Although justifiably so, the hardest part of running a business, is accepting that you are just an expense to your business. Just like any other vendor, reasonable terms should be arranged to protect company cash flow. How Most Entrepreneurs…

Lines of credit are an alternative debt option to credit cards and loans. More flexible than a loan, but less accessible than a credit card, lines are generally a good in between options for a business’ working capital needs Why Working Capital? Working capital, references any expenses necessary to fulfill the delivery of a final…

This is meant to drive self-awareness amongst entrepreneurs. To do so, it is pertinent to first explain the psychology behind why credit cards create such a negative experience for most, and how they can be used to improve your business.Why are Credit Cards an Anchor for many small businesses? Believe it or not: Behavioral Economists…